I think a better price point would have been around $40.

Me too. But as an existing user I get it at about that this year. So I ponied up and will see if it justifies the expense. I like having a stable mac.com email address with IMAP access. As a point of presence on the internet - its not bad and I don't have any other ISP (I "borrow" wireless networks from time to time or use the connection at work).