Zenworks has been around much longer than this announcement.
RedCarpet was a base to use. Zenworks is all about making the machine ready for use for said "users" many profiles, and other things are important pieces that are going to be there when it ships. It *IS* more than a Software deployment tool. It is a Software Deployment, OS Deployment, Package Profile, Server Profile, Desktop profile and Policy tool already, especially in the Windows World, it does multicasts and many other "ghost style" things already. It can preload a hidden partition with a default load, where a user can select to "verify" the installations to fix things in Windows right now.
It is far better than SMS ever has been or ever will be.