Yes and no
I believe women do try hard to impress men, sure; but in a lot of cases, it appears they are trying to compete for the top 1% (financially or socially), not necessarily the normal marrying type.
The point I think Ben was trying to get at was from the male point of view. Most men aren't paying as much attention as women think. Beyond a certain amount of prepping just to look attractive, we don't require women to put that much work into it. In fact too much can intimidate a lot of men. How many guys would feel comfortable actually going up to a supermodel and asking her for a date?
