Yeah, Yeah, sure...

Marketing comes in two forms: Professional Marketing, where the proactitioners perform such acedemic exercises as designing focus groups that don't presage the result (or, worse, "adjust" the result to suit the PR department of a client organization), do proper demographic analyses on past sales, trend analysis, product specification, et al.

Then there's Bullshit "Marketing", which is just about everything else that is not Professional Marketing. You know, the type where the vidiots that have actually finagled a way to get paid for this bullshit sit around and discuss such far-reaching item of global import such as the "wow factor" and "sizzle". (Try not to laugh; I actually had a Bullshit Marketer try to tell me how certain aspects of a demo I prepared would increase the "wow factor" and "sizzle" of the product I was demoing. The product? An infusion pump!)

So Peter, which do you figure Micros~1 and AOL practice?