Like, maybe it counts for something -- a *little* bit more than the *nothing* most of those protest letters probably weigh in his estimation -- if it comes from a second cousin, or whatever it is you are?

If I were you, I'd consider saying something to the effect of "Hi! I'm your long-lost cousin, I just found out we're related..." followed, a bit further down, by something about how "... and that makes me SAD, because you're disgracing our good name with this inconscionable corporate greed."

But, hey, that's just me.