'Course, I sell it for part of my living, so perhaps I'm biased. Generally sales have been pretty good; they compare favourably with some estimates made in the past by companies that were formerly active in the OS/2 marketplace.
Finally, if you go perusing the various screenshots of the desktop available at ecomstation.com, you'll find that some are more pleasing than others, as they are user submitted and there's no accounting for taste as they say. On the technological front wrt visual appeal, I'd point out that the latest version includes the latest version of FreeType, and while not all of the system uses it yet, work is progressing on extending the new font engine to more parts of the system.