Sweating the details
Might have mentioned this already, but a friend recently bought an eMac on my recommendation. As an example of thoughtful touches: When I started to do something that required a password there was a small note under the password field that told me "Caps Lock" was on. The keyboard was just different enough from mine that I had fat-fingered the tab and caplock keys. The nice little touch kept me from making a typical newbie mistake.
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Microsoft offers them the one thing most business people will pay any price for - the ability to say "we had no choice - everyone's doing it that way." -- [link|http://z.iwethey.org/forums/render/content/show?contentid=38978|Andrew Grygus]