Sometime in the next few months, a flake or two will hit the I-system here in Milwaukee. It will be about 40 degrees F. The snow will melt as it hits. There will be no accumulation on roads, no ice, not a whole lot of water.
People will panic. Traffic will crawl. Fenders will be bent. The TV and radio weather and traffic people will orgasm on the air about the crisis. They might even create a new logo for the storm.
A few weeks later, the roads will be a slick grey deathtrap and the drivers going 20 under the limit on that nearly dry surface will be doing 20 over the limit on a genuinely dangerous surface and dying - taking others with them. And it will take at least three inches of snow for a storm to rate a name and logo. We get about a half dozen storm like that per year.