When they started, thre was a horrible glut of good wine grapes due to over-aged yuppies from Sillycone Valley buying up land and planting grapes with dreams of wine making glory - right into a wine recession and a change in market tastes.
Bronco bought it up by the tanker load, fermented and bottled it. This gave Bronco a good reputation - cheap wine out of good grapes - and they owned a small plot of vinyard in the prestigious Napa Valley, where they bottled it - and called it "Napa Valley Wine" (as I recall, the State or Feds sued them over that).
This gave Bronco time to build its bulk swill operation - and a yuppie recognized and approved brand name with which to sell it - and with enough demand to keep Trader Joe's on board - right when they had expanded so much they needed massive volume they had a hard time getting.
Evil always wins - because Good sleeps in late and takes a lot of naps.
Bronco bought it up by the tanker load, fermented and bottled it. This gave Bronco a good reputation - cheap wine out of good grapes - and they owned a small plot of vinyard in the prestigious Napa Valley, where they bottled it - and called it "Napa Valley Wine" (as I recall, the State or Feds sued them over that).
This gave Bronco time to build its bulk swill operation - and a yuppie recognized and approved brand name with which to sell it - and with enough demand to keep Trader Joe's on board - right when they had expanded so much they needed massive volume they had a hard time getting.
Evil always wins - because Good sleeps in late and takes a lot of naps.