Many years ago I rejected that swill for drinking, cooking or any other purpose - based on quality.

Back in those times, I agreed with a New York critic - possibly the only time I've agreed with a New York critic. He said, sarcastically, "Two Buck Chuck can stand up to any $2 wine in the country".

I settled on a $3 wine, Crane Lake, which has recently gone up to $3.33 - but you can only get it at that price at Sunland Produce, it's at least a dollar more everywhere else (Sunland always has an island piled with it, and moves plenty).

Of course, back where most of you folks live, you have to add another dollar or so to California prices.