First of all JB, I think it's neat that you were a DJ in New Mexico. My husband lived there a long time, and I can't wait to ask him about your stations. I know they talked about a transmitter on Sandia mountain when we were up there last time (two years back) and now I'm wondering if the station we were listening to then was the one you were at!
I'm also a former radio person, although I didn't really cut it as a DJ. I chose instead to be a Newscaster and clerical "traffic" person for the local college radio station where I attended, KCFV.
Top40 is, was, and has always been a scourge. However, it is not the root cause of the Destruction of the Medium. IMnsHO, the root cause is the Format.
I've got a question about Top 40, though. Is that even still around? I haven't heard that "term" in a really long time, so does the "Top 40" still exist? If so, what on earth would constitute a Top 40 format in the 90's?
I really only listen to about two radio stations, Khits, which is the St. Louis 70's rock station, (although they have started playing 80's and a few 90's for a mix), and 99.1 (You know, I don't even know it's call letters, silly me), the classical station that I leave on most of the time when other music isn't playing cause the parakeet is used to it. (I inherited him, see, and he always had the classic station on).
I know they've revamped St. Louis radio drastically, destroyed my husband's favorite station, "The Rock" among other things.
Why didn't it last? A couple of reasons: First, I couldn't keep my mouth shut, and eventually ran terminally afoul of the GM. It was this episode that taught me the first two axioms of broadcasting in the US:
1) When the inevitable conflict of personalities/egos/interests occurs in the broadcast industry, the person with the higher rank fires the person with the lower rank. This is not considered to be a bad thing; there is no disgrace in being fired from a broadcast outlet.
Yeah, that is one of the worst drawbacks of Radio, basically the more popular or higher ranked people win. I was fired from KCFV (although they would never admit it on paper, instead they stated... "it was time for a new work study position for me" because the DJ's weren't taking too well to having a female tell them what to do. I was in charge of all the logs and such, and I had to get people to fill them out properly... and let's just say college guys weren't real interested in doing that. ;) But they couldn't fire all the male DJs who were disgruntled, so they instead removed me.
Interestingly enough though, I have watched as popular DJs put their foot in their mouth repeatedly, such as Steve and DC, and even one of the people who moved up from KCFV to the traffic copter locally on a local station, well he apparently distressed someone of a minority at work and they lodged complaints, and now he's removed.
Radio is a very volatile, changing and hostile environment to work in, and I didn't cut it. But I'm still fascinated with how it functions.
Nightowl >8#
(The Newscaster at KCFV who got to announce the Challenger explosion and the fall of the Berlin Wall... two things I'll never forget as long as I live.)