HP didn't start out making electronics boxes. They knew of a need for a customer - Disney - and made a box to solve their need.

Kamen had a customer in mind when he came up with the Segway.

In any business, you have to have a customer in mind first. Coming up with a new fancy box, or a new fancy service, or some new fancy software is the second step - you have to know your customer first.

Who's going to give you money for what you do? Can you make a profit by serving the needs of that customer?

Cheers,
Scott.