[link|http://www.wired.com/news/mac/0,2125,67749,00.html?tw=wn_tophead_2|Hollywood Orders: Apple Wed Intel
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"...But it's really about Hollywood: Apple's looking to transform the movie industry the same way the iPod and iTunes changed the music business
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But why would Apple do this? Because Apple wants Intel's new Pentium D chips.

Released just few days ago, the dual-core chips include a hardware copy protection scheme that prevents "unauthorized copying and distribution of copyrighted materials from the motherboard," according to PC World.

Apple -- or rather, Hollywood -- wants the Pentium D to secure an online movie store (iFlicks if you will), that will allow consumers to buy or rent new movies on demand, over the internet.
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In the PC industry, Apple lost the productivity/office era to Microsoft, but it's trying to get the jump on the next big thing: the entertainment/creativity era, and it's going to drag it users, even if they're kicking and screaming, with it.