Since this topic came up in another thread...
The Innovator's Dilemma predicted that car makers would explore hybrids. But they would never really be popular, and would come to be looked at like today we look at the period where sailing ship builders put steam engines in their ships.
The problem is that the technology still cannot meet the minimum needs for the existing market (for cars they lack range, acceleration, for ships lacked range) and won't for years. So you have to invent some alternate market to serve between now and then...
Cheers,
Ben
