Pure genius?

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Post #4,374 by wharris2 8/9/01 12:01:11 PM Reply	Pure genius? The "Blue Spacesuit" campaign, on the other hand, is pure genius. You can tell how good it is by how many tech columnists have written it up as stupid and pointless. It has total recognition. Even the little 1"x3" ones they run now. You're leafing through a magazine, your eye catches a patch of blue spaceman and your mind says "IBM". Over and over again. Pure genius? Pure stupidity. It's the most stupid ad campaign they've run since the swirly Warp ads. People may remember the swirly ads, but they don't remember IBM. French Zombies are zapping me with lasers!
Post #4,378 by Andrew Grygus 8/9/01 12:16:43 PM Reply	It may seem stupid to technical person . . . . . . but the illogic of the blue spacemen makes it work. It's eye recognition, not content (though I bet you remember some of the content too). IBM, IBM, IBM, IBM, IBM, you eye catches it and your mind repeats it. IBM, IBM. Blue - Big Blue - IBM. You know the blue spaceman ads, and you know they're IBM. I didn't have to explain them to you, did I? They prepare the field for when the sales rep calls. Microsoft's ads are twice the size - two pages, not one - are they memorable? [link\|http://www.aaxnet.com\|AAx]
Post #4,396 by wharris2 8/9/01 1:23:40 PM Reply	You mean the DB2 ads, right? What the spacemen make me think is: This database is so bad you have to wear a spacesuit to even be exposed to it. That's not the message I think IBM is trying to send. French Zombies are zapping me with lasers!
Post #4,393 by cforde 8/9/01 1:02:43 PM Reply	hey, I still have one of those OS/2 shirts.... Have fun, Carl Forde

Cringley on MS's possible plan..... - (addison) - (27) - Aug. 8, 2001, 03:44:10 PM EDT

It is indeed scary. - (Another Scott) - (4) - Aug. 8, 2001, 04:15:50 PM EDT

Nope. - (admin) - (2) - Aug. 8, 2001, 04:31:12 PM EDT

But would that stop them from implementing it? - (Andrew Grygus) - (1) - Aug. 8, 2001, 04:48:38 PM EDT

Nope. - (admin) - Aug. 8, 2001, 04:54:32 PM EDT

Well, it might be self fixing. - (Andrew Grygus) - Aug. 8, 2001, 04:42:08 PM EDT

MS couldn't even write a decent TCP/IP stack. - (Brandioch) - (11) - Aug. 8, 2001, 05:15:19 PM EDT

Actually, I think he has a different point. - (static) - Aug. 8, 2001, 09:28:59 PM EDT

Re: MS couldn't even write a decent TCP/IP stack. - (acagle) - (8) - Aug. 15, 2001, 03:23:40 PM EDT

Re: MS couldn't even write a decent TCP/IP stack. - (tjsinclair) - (7) - Aug. 15, 2001, 06:23:14 PM EDT

Windows ME winsock.dll copyright says it's Microsoft's. - (a6l6e6x) - (6) - Aug. 15, 2001, 08:00:52 PM EDT

So why does it say BSD if it's Microsoft's? -NT - (tjsinclair) - (5) - Aug. 16, 2001, 12:10:05 AM EDT

API, not implementation - (kmself) - (4) - Aug. 16, 2001, 06:30:45 AM EDT

What he said! :) I agree. -NT - (a6l6e6x) - Aug. 16, 2001, 02:33:54 PM EDT

Tried a google search - (wharris2) - (2) - Aug. 16, 2001, 04:59:52 PM EDT

ID number was a point. - (Andrew Grygus) - (1) - Aug. 16, 2001, 11:32:43 PM EDT

Re: ID number was a point. - (wharris2) - Aug. 17, 2001, 12:35:16 AM EDT

the source they released for their original winsock 89? 90? - (boxley) - Aug. 17, 2001, 12:26:56 PM EDT

they tried this once before and almost lost the company - (boxley) - (9) - Aug. 8, 2001, 09:54:52 PM EDT

OT - RE; NetWare - (tjsinclair) - (8) - Aug. 8, 2001, 11:34:19 PM EDT

Killed? No . . - (Andrew Grygus) - (7) - Aug. 9, 2001, 12:52:11 AM EDT

So nothing's changed - (tjsinclair) - Aug. 9, 2001, 10:11:41 AM EDT

Actually... - (addison) - (5) - Aug. 9, 2001, 11:03:15 AM EDT

All the more reason . . - (Andrew Grygus) - (4) - Aug. 9, 2001, 11:53:39 AM EDT

Pure genius? - (wharris2) - (3) - Aug. 9, 2001, 12:01:11 PM EDT

It may seem stupid to technical person . . . - (Andrew Grygus) - (1) - Aug. 9, 2001, 12:16:43 PM EDT

You mean the DB2 ads, right? - (wharris2) - Aug. 9, 2001, 01:23:40 PM EDT

hey, I still have one of those OS/2 shirts.... -NT - (cforde) - Aug. 9, 2001, 01:02:43 PM EDT

I know kung fu.
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