Tossed the high end manual at the boy.
He tossed it back, said it wasn't windows so he didn't have to support it.
I tossed it back, told him to read it anyway.
He's a SERIOUS camera geek. He's heavily into graphic arts, and is one of those people who drool over each feature in each photoshop release. So he has all the core knowledge on the tech/composition side.
And he's also really talented, ie: produces visually pleasing stuff. He certainly didn't get that from me.
He doesn't do video. He can spent a month putting together a single perfect piece. A picture. But not a video.
So he started with no interest.
Within a few minutes of reading, he starts cackling and laughing about the incredible features on this thing. Goes on and on explaining how wonderful they are.
He's hooked.