Sorry, it was Midland...I just didn't want to go look it up.
ADM love ethanol not for the value of turning it to gas...but rather it makes corn more scarce. And if you're trying to compete against ADM in ethanol....when ADM is planning on making their profits in corn rather than ethanol...you're in a losing battle.
(Battling ethanol with sugarcane might be a valid option...'cept you'd be fighting subsidies from Congress.)