When all you are to me is a box (sorry, Box) with text in it, clarity is everything.
Ashton is so painfully clever that most of the time, his posts are just so much verbal compost.
If you can't tell whether it's genius or fuckwittery, that's a problem.
He can write however he likes, of course; the corollary to that is that people can choose to disregard what he says.