The motivations are unclear
These are people who are customers of a seafood store. What were they there to buy?
I'm reminded of a human interest story when I was in NH. A Red Lobster had an albino lobster and released it at the request of the patrons. They were not lobster rights activists by any means - they just thought that the albino lobster was cool and should be saved. (And then went to enjoy their own lobster dinner.)
Cheers,
Ben
I have come to believe that idealism without discipline is a quick road to disaster, while discipline without idealism is pointless. -- Aaron Ward (my brother)