He kept spouting his mouth off to Bill Gates, then got very bitter when Billy Boy kept taking his ideas and marketing them with gusto, crushing his own techie dreams in the process.
Techies despise marketeers, and so long as they do, they will continue to be blindsided. Both [link|http://www.gpf-comics.com/|GPF] and [link|http://www.userfriendly.org/cartoons/archives/|User Friendly] reflect this attitude wonderfully. The truth is: an OK product well marketed will always crush a superior product that is not marketed well.
One of the most important reasons for the success of Linux is intensive and effective marketing, yet no Linux enthusiast will admit there's any marketing at all involved with Linux.
Within the Linux community Red Hat dominates purely on the strength of understanding how to market to the Linux community, yet this is invisible to the community. I've had Linux enthusiasts tell me, "I've never seen any Red Hat marketing".
"I am not affected by markething" is the mantra of the techie, and it makes them totally vulnerable. They can't even see marketing, never mind understand how it affects them. Of course, that's the state of the general public as well.