The point of a phone menu is to avoid having callers waste human time unless absolutely necessary.
By definition, a phone menu unnecessarily wastes human time.
Actually, I'd be happier if a "negative" hit resumed the menu at where it was, instead of starting over at the beginning.
"Press one to frobble the ninghut, press two to blork the blancmage, press three to" *BEEEP*
"I'm sorry, that is not a valid option. Press one to frobble the ninghut..."