Come on. Let's be pragmatic here. 274K hits on Google is statistical noise.
It does work as easily as Apple thinks it does, but nothing's perfect.
"It Just Works" is a slogan. It's like "Coke Adds Life" or "The Ultimate Driving Machine".
Pretending that iTunes/iDevice is some horribly flawed monstrosity that only ever works by accident is not far from "This will be the year of Linux on the Desktop!".
For the vast, vast majority of their users, Apple kit works exactly as advertised, and they've got the ~$140B to prove it.