If not, then realize this, they are a coveted piece that many people/organizations are trying to target for you personal data.

Many people have all their Facebook/Google+/Other contacts in there, with phone numbers, *real* e-mail, even physical addresses.

Also, you might have a credit card or two involved with Google Play or other "for pay" applications (pandora, nytimes, wall street journal, etc)

The new target of today is not the newest latest website... though they still matter, but the Phone in the hands of dumb people that don't care what the warning says... they just want what they want.

Allowing a "random" company to have access to control your phone for you... is not something that is small potatoes. Its the MAIN COURSE. If things are not done properly and transparently and securely... well, you just might as well give all your credit and money to me, since I can use it, rather than some 3rd uninterested party. At least with you giving it all to me, you get the satisfaction that I'll have paid off my House and Hospital Bills, rather than 40 bottles of Champagne for a orgy party.