Relentlessly market high speeds and high bandwidth applications without mentioning any limits? If they dont say '2', they sure are saying '1+1'. That is the message Comcast is carpet bombing their cable customers with, and ATT has an app for that too.

And speed is the wrong measure anyway. It is the volume that is the killer. I don't see where "everyone" claims to want it all for the same price. Tiered pricing based on volume works very well in continental Europe. Prices are a lot lower for higher bandwidth with fewer restrictions.

(I excluded the UK because the ISPs there have already created the mess the US is heading for.)