All the rabble rousing was done before the victory or defeat.
The Obama crowds were more gracious.
And while it is easier for an individual to be gracious in victory than in defeat, victorious crowds in general are no more generous to their opponents than defeated crowds. The Obama crowd did not turn gracious because they won, and the McCain crowd did not turn ugly because it lost. They were that way because of the way the campaigns were run.
I give McCain some points for a fine and gracious concession speech. But then I remember all the ominous music and scary graphics that ended with that uber-creepy "...and I approve this message" coming from the 3/4 from below view of the Fearless Leader face*, and the dissonance is not in accord with any kind of personal integrity, particularly from one who brags about Straight Talk.
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* John McCain's face, when seen from a normal angle under normal light, is not a Fearless Leader face. The graphics people did some fine work there, and if I were making a splatter version of 1984 I'd look them up.