...OK, so (and I'm guessing here) but...we are agreed that this is idiotic on Borland's part then?The point is that you can't fight the market. Borland is trying to muscle in some aggregious licensing terms. It's only (IMVAO) going to lose marketshare in the process.Yes, probably. It's not as if I'm saying it isn't a *stupid* move, you know...
But, hey, just out of curiosity, how would *you* try to fight "piracy" in Borland's particular situation?Real simple. Maybe simplistic.
I wouldn't.
The simple truth is this: Borland doesn't need to worry about piracy, they need to worry about mindshare. Staying afloat and relevant. Getting people to use the prodct. Keeping the product alive.
Writing brain-dead licensing terms that a corporate risk manager is going to look at and say "no way, Jose", isn't going to cut it. This is the song that Ed Foster at InfoWorld's been singing regardign UCITA and various EULA clauses for years. I'm definitely taking my free software biases to this, but you certainly don't have to be a free software freak to reach similar conclusions. You've snipped a fair bit of my post as irrelevant, I believe you're mistaken in doing so.
There are two issues at stake here. One is the legal standing of Borland's license. The other is its strategic benefit. I speak largely to the latter. I've written on this topic recently on the Free Software Business list, regarding [link|http://www.crynwr.com/cgi-bin/ezmlm-cgi?mss:7011:200201:aeaodelkpbnhblgbdfno|who succeeds in software]. As my post makes quite clear, it's a case of Microsoft...and everyone else. Pure-play software simply doesn't pay -- unless you're a monopolist. Cheap shot or not, Borland is the three ounce gorilla here, [link|http://www.softwaremag.com/SW500_2000/index.cfm?StartRow=1&RowsPer=500|look them up yourself on the software 500]. They're number 99 on the list for 2000, with 8% revenue shrinkage, of $174 million. OK, so I'm slightly off. If Microsoft's the 800 pound gorilla, Borland weighs in at just under six and a half pounds. You get the drift?
Borland needs to grow, regardless of the cost. If they can't continue enhancing their product on a proprietary basis, it may be time to consider an alternative strategy (the two primary alternatives would be a sellout to another player, likely Microsoft or IBM, or going free software). The company's stuck between a wall and a hard place: grow revenue (at a cost to market share to Microsoft), and grow marketshare relative to Microsoft (at a cost to revenue). I'll say it again, from the MSFT v. DoJ trial: launching new product today requires distributing at least a million free copies to gain mindshare. Borland's going to have to divorce revenues from copies in distribution by one means or another, or they're going to have the action taken for them.
If not, then maybe it doesn't behoove *you* to lecture down to *me* quite as much as you're prone to doing, now does it? (And no cheating, now -- if you need outside help to figure out what the mumbo-jumbo is really all about, I expect you to tell us so.)I'm not the one lecturing down, Sir Cyclic.
Take a powder and tell us all what you're getting at, 'coz this dense Murkin ain't gettin' it.