Or, OK, "tart and salty", as the Gryge suggests.
He's also right on the money about that "drain and rinse" stuff being pure idiocy; why buy sauerkraut in the first place, if you're just going to wash away all the flavour?
BTW: Not that Kühne is all that great for a German sauerkraut, AFAIK, but it's good enough for me; it has to be, it's almost the only one you see in shops here in .fi... That, and sometimes, even more rarely, Schwabentopf (if they make kraut at all; ISTR they do (or is that just gherkins and stuff I'm remembering?)).
Anyway, I'll have to check out the Lidl that opened recently just a mile or two from here, to see if they have any better; though I suspect that'll have to wait a few weeks. Will try to remember to report back later.