First in the news for fabulous growth and stunning stock performance, credited to it's brilliant and innovative (and very highly paid) managment. Later in the news as the investors find out just how innovatively they've been screwed, and their stock stunningly tanks. Then in the news as innovative management resigns in disgrace, is hauled off to jail, or pulls the ripcord on a golden parachute. Finally in the news as the investment bankers and stock analysts are scolded for complicity, duplicity or dupe-licity.
For every one of these there are hundreds of businesses just trying to get along making an honest living without getting crushed by someone else's "brilliant and innovative management". These make very poor material for business news programs and magazines, so you'll never hear of them.