States keep offering incentives. But marketers have known for decades that people are more strongly motivated by fear of loss than by potential gain. That's why all the "act now" and "this week only" sales.
So ...
The vaccine is currently free. Announce that starting in October it's going to cost $25. In November it goes up to $50. And in January $100.
Details matter, of course. Have exceptions for low income. Exceptions if your work requires it. But that's good, too. Encourages small businesses to require it so their employees can still get it free.
So ...
The vaccine is currently free. Announce that starting in October it's going to cost $25. In November it goes up to $50. And in January $100.
Details matter, of course. Have exceptions for low income. Exceptions if your work requires it. But that's good, too. Encourages small businesses to require it so their employees can still get it free.