It's because pure capitalism = selfish greed.
To expand slightly, pure capitalism has as it's central tenet 'how can I beat everyone else?' And people are discovering this means 'fair means *and* foul'. The so-called "level playing field" only exists in capitalism as long as there's no-one seriously interested in tilting it.
Wade.
Q:Is it proper to eat cheeseburgers with your fingers?
A:No, the fingers should be eaten separately.