If an internet company wants to provide fancy search or movies or whatever, they shouldn't own the pipes. Sounds good, the pipe owner should charge, thanks for agreeing with me.
When you do a googl search if you are a large ISP customer, the google search never leaves that ISPs data center. Google has a local presence. Same for content, it is forward stored. Since google already lives inside that center, shouldnt they pay a little rent for the space and power?