Seen similar comparisons before

Post #315,440 by drook 10/11/09 1:42:44 AM Reply	Seen similar comparisons before Basically people keep rediscovering that the more intrusive you make the advertising, the better your conversion percentage. What I haven't seen any of them talk about is whether they saw any impact on retention of regular readers after making the ads so annoying. -- Drew
Post #315,442 by Another Scott 10/11/09 8:15:40 AM Reply	ezBoard might have some data. :-/ They may not want to share, though. I don't know if you've seen this, but it might be helpful - a little calculator on what you "should" charge (scroll down). http://onlineads.dig...sponsorships.html Have fun. :-) Cheers, Scott.
Post #315,443 by drook 10/11/09 8:50:08 AM Reply	I like the math, but the income per visitor is way off In some segments you might get $10/day off 1,000 visitors, but I never came close to that. -- Drew
Post #315,453 by malraux 10/11/09 11:09:07 AM Reply	Re: Seen similar comparisons before Here are numbers from one person: You can reasonably expect that when you begin commercializing a free site, some people will complain, depending on how you do it. I launched this site in October 2004, and I began putting Google Adsense ads on the site in February 2005. There were some complaints, but I expected that Â it was really no big deal. Less than 1 in 5,000 visitors actually sent me negative feedback. Most people who sent feedback were surprisingly supportive. Most of the complaints died off within a few weeks, and the site began generating income almost immediately, although it was pretty low Â a whopping $53 the first month. If youÂd like to see some month-by-month specifics, I posted my 2005 Adsense revenue figures earlier this year. Adsense is still my single best source of revenue for this site, although itÂs certainly not my only source. http://www.stevepavl...y-from-your-blog/ And it's not necessarily intrusiveness. People naturally look at things on the top and left of a page (well, left-right top-down languages, I'm sure). The comparison I can't find talked about size and obnoxiousness of the ads didn't really matter. Contextual relevance and position did. Regards, -scott Welcome to Rivendell, Mr. Anderson.
Post #315,472 by drook 10/11/09 7:49:19 PM Reply	Position is obnoxiousness Best converting ad position is "in content". In other words, in the middle of the article, there's a two-inch break for an ad. Totally disruptive. And the more it mimics the article layout, the better the conversion. -- Drew

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