Sorry, no online link for this, but here's the summary.
"The Roger Price Theory of Nomenclature, The Bedside Playboy, pp. 286-293. "
In his nomenclature essay, Price was concerned with the direct psychosocial consequences of certain names; how these exert an irresistible force on one's fate. For example: ``Cora has good posture and a severe hairdo.'' He notes that, as a 1920's Roger, he had been destined to a life of near-sighted studiousness and giving the class oration at high school commencement. (In clear confirmation of his prediction, these things had in fact already come to pass.)
I guess if you name someone Zsa Zsa, they turn out to be a Zsa ZSa.