More illustrative example
Suppose you met someone at a party who said "You've heard me. Yes, I am a burglar but I'm nowhere near as bad as the guy you just avoided." Being less immoral than someone else is not a convincing argument. Such a person need not compare himself to every individual in the room, just state some general, comparative, redeeming feature to suggest it's better to talk to him then the other strangers. Anything positive, such as "These guys don't hear half the stories I hear!", might be a start.
Matthew Greet
Choose Life. Choose a job. Choose a career. Choose a family. Choose a fucking big television, choose washing machines, cars, compact disc players and electrical tin openers. Choose good health, low cholesterol, and dental insurance. Choose fixed interest mortgage repayments. Choose a starter home. Choose your friends. Choose leisurewear and matching luggage. Choose DIY and wondering who the fuck you are on a Sunday morning. Choose sitting on that couch watching mind-numbing, spirit-crushing game shows, stuffing fucking junk food into your mouth. Choose rotting away at the end of it all, pishing your last in a miserable home, nothing more than an embarrassment to the selfish, fucked up brats you spawned to replace yourself. Choose your future. Choose life... But why would I want to do a thing like that? I chose not to choose life. I chose somethin' else. And the reasons? There are no reasons. Who needs reasons when you've got heroin?
- Mark Renton, Trainspotting.