My very favorite was a B to C
WebVan, an online grocer. They deliberately and firmly refused to have anyone in the company from the "old economy". With no exerienced buyers they were paying a lot more for everything than established grocers, and with nobody who knew anything about warehousing and distribution they ran through an incredible amount of money in an incredibly short time. I guess that's what the "new economy" was all about, but it's old now.
I have one of their refrigerator magnets and the liquidator's auction catalog around here somewhere.
