Depends how you define economics
Generally the professionals define it more broadly than the general public would. You can get a sample of different alternatives from [link|http://www.google.com/search?hl=en&lr=&ie=UTF-8&c2coff=1&oi=defmore&q=define:economics|http://www.google.co...=define:economics]
Of those the one that is closest to what I was taught when I took economics is, Economics is the study of how men and society end up choosing, with or without the use of money, to employ scarce productive resources that could have alternative uses, to produce various commodities and distribute them for consumption, now or in the future, among various people and groups in society. It analyzes the costs and benefits of improving patterns of resource allocation.
Accounting for non-monetary considerations by assigning monetary equivalents is just an accounting trick. With this definition, doing so doesn't take you out of the realm of economic theory.
Cheers,
Ben
To deny the indirect purchaser, who in this case is the ultimate purchaser, the right to seek relief from unlawful conduct, would essentially remove the word consumer from the Consumer Protection Act
- [link|http://www.techworld.com/opsys/news/index.cfm?NewsID=1246&Page=1&pagePos=20|Nebraska Supreme Court]