It's a trend catching on here too.
As far as fast-food accoutrements go, however, the one that surprised me the most when visiting the US* was the individually wrapped drinking straws. I was like 'Whoa, holy over-packaging, batman!".
Of course, there's plenty of them around here nowadays too.
* I was in the US - so I just had to go to McDonalds's... it was probably an entry requirement :)