He doesn't say "approved", he says "approo". A few friends and I were discussing this the other day. We marvelled at how that could have gotten past the editors. I mean, listen close, there is no "v" in what he says. In fact, it's impossible to determine if he meant to say "approved" or "approve".
And the thing is, that's all I remember about those ads, "My name is George W. Bush and ah approo this messeege."
Gah, shouldn't it be a requirement that the President of the United States be able to speak English at least as well as the average four year old?