This morning on CNN, two 9/11 widows from the New York area talked about the ads - one was a brassy, classic New Yorker and I liked her immediately :) She said, paraphrasing (fill in the Brooklyn brogue..)

"If Bush wants to release an ad of him hiding on Air Force 1, that would be appropriate. If Bush wants to release an ad of him sitting in a classroom when the second plane hit, that would be appropriate."