For the RIAA stooge companies, that is.

There was a discussion on ABC Radio National this morning about this and one of the guests made the point that the record companies are still trying to figure out what the general public want. Their pay-for-music services were subscription based. Meanwhile, Apple setup iTunes as a pay-per-tune service. Witness the comparative success... The same guest also mentioned the range of available songs also influenced the success: they have to target the computer-savvy with disposable income, basically, to kick-start this sort of thing.

Wade.