At least the blurb gives impression it's about -
Teaching a new class of wet-behind-ears MBAs how to behave just like Billy n'Bally (who also motivate the kids they kidnap fresh from schools, instill M$-valuez, train an effective marketing/lying group and .. oh you know)
So it seems to be YAN Bizness as Guerrilla Warfare / Grow the Horde kinda manual.
Sheesh - this is a 'life' ??
Cheers,
Ashton