I'd consider it a litmus
An indication that perhaps.. there is someone working there with the capacity, still unstifled.. for 'innovation' er, original thought? Yeah I know, to expect that in a bizness..
Anyway, were I on a hunt for their services - I'd start them out with a + (Doing everything by someone's HR manual has got to match golf for .. boring)
I read it as, "yeah, we're too cheap (too) to hire an adequate real live person to triage calls -- but this signifies ... we share your contempt for mechano- BS too!" :-\ufffd
A.