I can't remember if it was written in the late 60's or in the 70's. But iirc, his main theme was that US Education (schools) had become centers for teaching students to "consume". You go to school to "consume" an education. Pretty nice work, and unfortunately we've made his argument stonger (Coke machines, Channel One, "An MS license in every [school] desktop", etc. ad nauseum).
Oh, and by all means, let's given them a TI calculator to take the SAT with.
I have fscked them, haven't I?
Damn it.