plus most Windows users would rather have the company they bought it from do the tech support. For Mac Users, the only company they have to contact is Apple for the System, The OS, and the bundled software. Meanwhile Joe Sixpack who bought a Dell has to go to Dell, Microsoft, AOL/Netscape, etc for support and they all blame each other and brush him off. This is because nobody wants to take responsibility for their own products anymore, unless the customer is paying them a lot of money to support it.

TCOO - Total Cost Of Ownership.