they might help increase the marketshare. Too bad that Apple doesn't allow dealers to carry Macs below the retail price or below what the Apple Web Store can sell them for. If Apple was smart, they would put a SWIAS in Wal*Marts instead of CompUSA.

Otherwise we might see the Macintosh suffer the same fate as the Amiga, niche market slowly churning down marketshare, and expensive machines to try and boost the profits of the company selling them.