I can read that immortal phrase! Thanks.
Have always considered that little koan to represent the zenith of Advertising (as an Art rather than it's current nuisance-form.. instantly toxic to all remaining healthy neurons.)

Close second: the Exxon (??) commercials of yore, depicting a dinosaur roaring out of your gas tank; a prescient omen reciting the fact of their demise: to provide you with YAN trip in the SUV for a Big Gulp -- unsuccessful warning to the oblivious majority -- while sententiously heralding Peak Oil '09 or '01, whatever.