Re: Luxury trucks?

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Post #307,834 by Steve Lowe 4/25/09 6:38:54 PM Reply	Re: Luxury trucks? Yeah - they have the Escalade (tahoe), ESV (suburban), and EXT (avalanche) already. And in the past few years, they've been positioning GMC as 'premium' line. So, instead of the 3 levels of trucks/suvs they have now, just have the two like Ford/Lincoln, Honda/Acura, Toyota/Lexus. It might make more sense to keep Chevy trucks and ditch GMC in the consumer market, but GMC is also big in the medium and heavy duty truck markets. Regardless, consolidation is certainly in order. The interesting thing here is these brands still have value. I wouldn't be surprised to see some of these brands re-emerge as new companies.
Post #307,837 by drook 4/25/09 10:24:15 PM Reply	Oh, I know what they were talking about It's more the idea of "luxury trucks". That's like saying "miniature elephants". Sure, you could breed them, and convince yuppies that they want them. But is that really the best use of your R & D budget? -- Drew
Post #307,841 by Steve Lowe 4/25/09 11:59:46 PM Reply	ah, gotcha

Bye bye Pontiac - (Another Scott) - (18) - April 24, 2009, 02:01:17 PM EDT

Didn't I say that a while ago? - (folkert) - (1) - April 24, 2009, 02:09:05 PM EDT

Could be. My memory's not what it used to be. ;-) -NT - (Another Scott) - April 24, 2009, 02:10:09 PM EDT

Re: Bye bye Pontiac - (Steve Lowe) - (5) - April 25, 2009, 02:09:29 PM EDT

Luxury trucks? -NT - (drook) - (4) - April 25, 2009, 02:24:12 PM EDT

sure compete with lincoln and mercedes - (boxley) - April 25, 2009, 04:25:07 PM EDT

Re: Luxury trucks? - (Steve Lowe) - (2) - April 25, 2009, 06:38:54 PM EDT

Oh, I know what they were talking about - (drook) - (1) - April 25, 2009, 10:24:15 PM EDT

ah, gotcha -NT - (Steve Lowe) - April 25, 2009, 11:59:46 PM EDT

Same thing happened in Britain years ago. - (static) - (7) - April 25, 2009, 11:55:38 PM EDT

It's bitten VW a bit, though. - (Another Scott) - (6) - April 26, 2009, 01:29:15 AM EDT

This is true. - (static) - (5) - April 26, 2009, 05:20:39 AM EDT

Re: This is true. - (folkert) - (4) - April 26, 2009, 08:55:21 AM EDT

It's been an uneven lesson. - (Another Scott) - (2) - April 26, 2009, 09:27:08 AM EDT

That event in 1977... - (folkert) - (1) - April 26, 2009, 01:34:10 PM EDT

That's not my recollection, but I could be wrong. - (Another Scott) - April 26, 2009, 03:24:21 PM EDT

IOW, it's bitten them a *lot* :-) - (static) - April 26, 2009, 08:25:32 PM EDT

Chevrolet? - (pwhysall) - (1) - April 26, 2009, 01:20:38 PM EDT

They don't have a good rap in Au, either. - (static) - April 26, 2009, 08:29:08 PM EDT

Un, deux, trois, quatre.
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