Too late.
It's already being done here in Seattle - although I couldn't give you a recent example of it.
It's just more of the same "feel good by association" bullshit that's been going on for the last, oh, 2 1/2 billion years...
If I want to donate money, time, and effort, I donate those things. I don't go around buying somebody's crap because they might give .01% of their profits to a "charity" which might never even buy anything for anybody...
"He who fights with monsters might take care lest he thereby become a monster. And if you gaze for long into an abyss, the abyss gazes also into you." - Friedrich Nietzsche