[link|http://www.nytimes.com/2005/02/20/arts/20rich.html?8hpib=&pagewanted=print&position=|http://www.nytimes.c...d=print&position=]

"Jeff" has now quit Talon News not because he and it have been exposed as fakes but because of other embarrassing blogosphere revelations linking him to sites like hotmilitarystud.com and to an apparently promising career as an X-rated $200-per-hour "escort." If Mr. Guckert, the author of Talon News exclusives like "Kerry Could Become First Gay President," is yet another link in the boundless network of homophobic Republican closet cases, that's not without interest. But it shouldn't distract from the real question - that is, the real news - of how this fake newsman might be connected to a White House propaganda machine that grows curiouser by the day. Though Mr. McClellan told Editor & Publisher magazine that he didn't know until recently that Mr. Guckert was using an alias, Bruce Bartlett, a White House veteran of the Reagan-Bush I era, wrote on the nonpartisan journalism Web site Romenesko, that "if Gannon was using an alias, the White House staff had to be involved in maintaining his cover." (Otherwise, it would be a rather amazing post-9/11 security breach.)

By my count, "Jeff Gannon" is now at least the sixth "journalist" (four of whom have been unmasked so far this year) to have been a propagandist on the payroll of either the Bush administration or a barely arms-length ally like Talon News while simultaneously appearing in print or broadcast forums that purport to be real news. Of these six, two have been syndicated newspaper columnists paid by the Department of Health and Human Services to promote the administration's "marriage" initiatives. The other four have played real newsmen on TV. Before Mr. Guckert and Armstrong Williams, the talking head paid $240,000 by the Department of Education, there were Karen Ryan and Alberto Garcia. Let us not forget these pioneers - the Woodward and Bernstein of fake news. They starred in bogus reports ("In Washington, I'm Karen Ryan reporting," went the script) pretending to "sort through the details" of the administration's Medicare prescription-drug plan in 2004. Such "reports," some of which found their way into news packages distributed to local stations by CNN, appeared in more than 50 news broadcasts around the country and have now been deemed illegal "covert propaganda" by the Government Accountability Office.
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This is way beyond spin. Virtual Reality sans machines.