I can't believe a newspaper would print this drivel.
If it makes you feel any better, the SF Chronicle doesn't--this column appears only on the website, and I can't recall ever seeing "Mark Morford's" byline in the print edition. And yes, it's ineffective as polemic because irony almost never works when it's laid on with a trowel (a principle marlowe, for one, has yet to grasp, although at least he doesn't generally spit when he raves).
cordially,